![]() ![]() As the number of available choice increase, as it has in our consumer culture, the autonomy, control, and liberation this variety brings are powerful and positive. When people have no choice, life is almost unbearable.Identity is much less a thing people “inherit” than it used to be.New choices demand more extensive research and create more individual responsibility for failure.Psychological consequences of mistake more severe Our culture sanctifies freedom of choice.Learning how to satisfice is an important step not only in coping with a world of choice but in simply enjoying life.Make a choice about when to choose, thereby making life more manageable. ![]() Second-order decisions create a set of systems for choice making so we are not unnecessarily burdened by the choice of choosing. These are all ways that mitigate the number of choices we make. Second-Order Decisions: Rules, presumptions, standards, habits.The choice of when to be a chooser may be the most important choice we have to make. We must decide, individually, when choice really matters and focus our energies there, even if it means letting many opportunities pass us by.Any particular item will always be at the mercy of the context which it is found.What is most easily put into words is not necessarily what is most important.We can only live one future, but imagining all others creates a beast of regret dealing with what could have been. It is the weight of multiple options that when weighted against a single choice cause regret just from the sheer amount of choice that we have. The options we consider usually suffer from comparison with other options.Being forced to confront trade-off in making decisions makes people unhappy and indecisive.People won’t ignore alternatives if they don’t realize that too many alternatives can create a problem.Every choice we make has an opportunity-cost associated with it.Later use the consequences of your choice to modify your goals, the importance you assign them, and the way you evaluate future possibilities. Evaluate how likely each of the options is to meet your goals.Ħ. Most good decisions will involve these steps:Ĥ. The Journal write up includes important messages and crucial passages from the book. Though rest assured, I am not attempting to take any credit for the main ideas below. Sometimes, to my own fault, quotes are interlaced with my own words. Written informally, the notes contain a mesh and mix of quotes and my own thoughts on the book. My notes are a reflection of the journal write up above. ![]() This is my book summary of The Paradox of Choice. The Paradox of Choice Journal Entry Notes: So stop considering all the options available to you, and start taking an approach that looks not for the best, but good enough. In fact, considering a saturated market, it is more likely that someone is choice averse from a growing number of options. Research now shows that offering more choices doesn’t translate to better decisions. But as The Paradox of Choice shows, the burden of decision-making amongst a now infinite number of choices leaves us cognitively overworked and overall less happy with our choices. One would normally think that no amount of additional information could be anything but a blessing. The Paradox of Choice: Why More Is Less by Barry SchwartzĪs we bask at the amount of information now at our fingertips, we mustn’t forget that with great power comes great responsibility. ![]()
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